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Course guide

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Autores: Teresa Rodríguez de las Heras Ballell, Jorge Feliu Rey, Juan Pablo Rodríguez Delgado

 

Units Suggested Learning Time Basic Learning Materials and Readings Complementary Study Materials and Readings Assesment Activities and Practical Assignments Evaluation Tests
BLOCK 1.
SETTING UP THE STRUCTURE		 10 hours

LN-F-001.1. Guide ( PDF )
LN-F-001.2. Slides ( PDF )

CS-F-001.1. Case study ( PDF )
CS-F-001.2. Solution ( PDF )

ET-F-001. Evaluation Test ( PDF )
ETS-F-001. Solution ( PDF )
BLOCK 2.
PROTECCTING YOUR BUSINESS MODEL		 10 hours

LN-F-002.1. Guide ( PDF )
LN-F-002.2. Slides ( PDF )

BB-E-001. UNCITRAL ( PDF )

CS-F-002.1. Case study ( PDF )
CS-F-002.2. Solution ( PDF )
BLOCK 3.
PLANNING THE BUSINESS ACTIVITY		 8 hours

LN-F-003.1. Guide ( PDF )
LN-F-003.2. Slides ( PDF )

BB-F-001. WIPO. Looking Good ( PDF )
BB-F-002. WIPO. Making a Mark ( PDF )
BB-F-003. WIPO. Successful Technology Licensing ( PDF )
BB-F-004. WIPO. Inventing the Future ( PDF )
BB-F-005. WIPO. Creative Expression ( PDF )

CS-F-003.1. Case study ( PDF )
CS-F-003.2. Solution ( PDF )
BLOCK 4.
EXPANSION STRATEGIES		 2 hours

LN-F-004.1. Guide ( PDF )
LN-F-004.2. Slides ( PDF )

  

CS-F-004.1. Case study ( PDF )
CS-F-004.2. Solution ( PDF )
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