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Syllabus

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Autores: Teresa Rodríguez de las Heras Ballell, Jorge Feliu Rey, Juan Pablo Rodríguez Delgado
Syllabus de la asignatura: Temas que forman parte de la asignatura.

BLOCK 1. SETTING UP THE STRUCTURE

1. GETTING STARTED. CHOOSING THE LEGAL FORM AND OPENING THE BUSINESS

1.1. Defining the project, planning the organization and assessing needed resources: choosing between individual entrepreneurs and organizational forms
1.2. Commercial companies. The protection of limited liability
1.3. Personalizing the organization: by-laws, articles of incorporation and shareholders' agreements
1.4. Choosing project participants and allocating roles
1.5. Understanding and handling formalities and registration procedure to set up a business

2. STRUCTURING INVESTMENT AND DECISION MAKING

2.1. Decision-making in the company
2.2. Financing the business project: financial structure, investors and investment agreements

BLOCK 2. PROTECTING YOUR BUSINESS MODEL

3. COMPETING IN THE MARKETPLACE, AND PROTECTING YOUR COMPETITIVE ADVANTAGES AND BUSINESS MODEL

3.1. Rationale and characterization of intangibles
3.2. The scope of protection. Legitimate uses and illegitimate interferences
3.3. Basics of Competition Law

BLOCK 3. PLANNING THE BUSINESS ACTIVITY

4. CONTRACTS ANO TRANSACTIONS

4.1. Private autonomy and refusal to deal
4.2. Drafting a contract: drafting exercise
4.3. Concluding a contract:
4.4. Interpretation and gap filling. Good faith, reasonableness and default rules
4.5. Validity and enforceability of contracts
4.6. Electronic contracting (abridged)
4.7. Limits in commercial contracting: consumer law and other mandatory rules
4.8. Breach of contract and dispute resolution

5. BASICS OF SALE OF GOODS: INTERNATIONAL SALES AGREEMENTS

BLOCK 4. EXPANSION STRATEGIES

6. EXPANDING DOMESTICALLY AND OVERSEAS

6.1. Subsidiaries and branches
6.2. Agents, distribution and franchises
6.3. Investing abroad: joint ventures, strategic alliances, and reporting obligations

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